PESTEL Analysis (Coca Cola Bottlers Philippines Inc.) Essay

Political FactorsPolitical psychoanalysis examines the current and potential influences from political pressures. The non-alcoholic beverages falls in the category under the FDA and the government plays a lineament within the operation of manufacturing these wares. In terms of regulations, the government has the power to set potential fines for the companies that did not relate their standard law requirement. The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions innovation power affect the book of the company as well as their entry in foreign country. separate than that, the changes in the nature of business as non-alcoholic beverages can gain competitive product and pricing pressures and the exponent to improve or maintain the share in sales in global market as a result of action by competitors. The political conditions of the country are also basis of the study, curiously in internal market s and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions. However, Coca Cola continuously monitoring the policies and regulations set by the government.Economic FactorsEconomic analysis examines the local, guinea pig and earthly concern economy impact which is also includes the issue of recession and inflation rates. The non-alcoholic beverage industry has uplifted sales in countries outside the U.S. According to the Standard and Poors Industry surveys, For major round the bend drink companies, there has been economic improvement in many major international markets, such as Japan, Brazil, and Germany. These markets provide continue to play a major role in the success and stable harvest-time for a majority of the non-alcoholic beverage industry.Social FactorsThe changes in society affect the organization such as changing in lifestyles and attitudes of the market. Consumers f rom the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of theage range known as the baby boomers. Since many are stretchability an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. The demand for carbonated drinks decreases and this pulled down the revenues of Coca Cola.Technological FactorsTechnology is the main focus of the analysis where the existence and the emerging technological techniques are valued. This creates opportunities for new products and product improvements in terms of marketing and production. As the engineering science advances, new products are introduced into the market. The advancement in technology has led to the creation of cherry coke in 1985 but consumers still prefers the traditional taste of the original coke.Environmental FactorsEnvironmental analysis examines the local, national and world environmental issues. According to the data of the Coca Cola Company, all of the facilities are strictly monitored according to the environmental laws imposed by the governmentLegal FactorsLegal aspect focuses on the effect of the national and world legislation. The Coca Cola Company receives all the rights applicable in the nature of their business and every inventions and product developments are always going into the patented process.