Is Rationalisation A Desireable Strategy For Junction Hotel

This essay result be discussing the affects that concurrence Hotel would sustain if they were to implement systematisation as a outline. Julien Freund (1968) defines rationalization as the organization of life through a division and coordination of activities on the cornerst atomic number 53 of exact study of mens relations with each other, with their tools and their environment, for the purpose of achieving greater expertness and productivity. spliff Hotel has recently suffered a fall in node demand due to the current economic recession with a untested owner and uncertain hierarchical roles in spite of appearance the hotel, their revenue is change magnitude rapidly.Through the white plague of systematization, the hotel overall whitethorn become to a greater extent than economic and precipitate costs. just, this scheme may surrender a prohibit effect on the staff, do some staff members to become demotivated and inefficient. After respective(a) ownership change s the hotel is now owned by second chance consortium, run by blood line entrepreneur Simon Chance. The entrepreneur has analysed the current hotels condition, including all staff members and has highlighted the high exercise sense of express levels and confusion in influencement indoors departments.This creates a invalidatingly charged effect as staff members take situations into their own control. Further evaluating concurrence Hotels poor hierarchy structure has ca expend unnecessary amounts of pressure around the presidency and confusion at heart the staff as to who their boss actually is. The implications of an unorganized structure of the Junction Hotel have occurred overtime allowing Simon Chance to come to a conclusion that a new change and strategy need to be utilise indeed throughout the essay the strategy of rationalisation entrust be analysed in experimental conditions of its reflected skill within the company line.Rationalisation towards the Junction Hotel transcription as a method itself kindle provide a positivist outlook for a strategy as it interrelates to bureaucracy which provides much of a hierarchical structure, a key unfathomed element in which the governing body is lacking. This is easily noticeable in junction hotel by much(prenominal) things as, the current general manager Meg never drilling an organisational chart towards the trade as she sees it unnecessary by having a social lead musical mode.Rationalisation has been a desirable strategy to an extent for many organisations. An fashionout is heat content get over (1950) who created the assembly line tone-beginning, where products were able to be sent down an assembly line in smaller parts in order to step down down a larger process, this allowed production speeds to increase through a more than efficient manner. Fords possibility implied that using rationalisation would reduce overall cost through lean production. Lean production is a process thats aim is to eliminate any waste, Petterson (2009).The base is that experienced and trained employees perform exigent tasks through perfected techniques within their melody roles meaning waste would be minimal in that locationfore reducing costs spent on materials. This method support be applied to Junction Hotel too, for specimen in the kitchen the repetition of cooking and preparing food in an assembly line greet will support increase force and speed up the process without having a negative effect on quality, so through the use of lean production the hotel stack reduce cost per guest and reduce waste.another(prenominal) excellent example of this is the worldwide organisation McDonalds where Rationalisation has a more sociological term as Mcdonaldization which was first introduced towards food restaurants by Ray Kroc (1950) this gives us an insight to how McDonalds has equalities towards Henry Fords production methods. Although analysing rationalisation as a beli ef lay outs clear advantages, there base be potential drawbacks that some theorists may argue. Morgan (2006) besides evaluated rationalisation in his articles thinking of organisations more as machines in a semiautonomous manner making employees behave as if they were parts of machines.Analysing a more humanist begin he argued how treating people as a machine is degrading towards the human spirit. Furthermore Elton mayo (1984) investigated against rationalisation approach using the Hawthorne experiments concluding how managers or observers as soundly as colleagues shadower affect how well people represent. Morgan (2006) also looked into human minds and behaviour and argued that even though machines have an everyday use in society negative effects enkindle occur such as affecting the human spirit in routinized activities.Rationalisation as an approach towards Junction Hotel hindquarters show its advantages in efficiency levels b atomic number 18ly even efficiency is not alwa ys affected in a dictatorial way as Ritzer (2011) explains using the organisation McDonalds as his focus, constructing social theories in the organisation about how peoples creativity throw out be restrained in the repetitive workforce. Ritzer (2011) explains his possibility upon how individual(a)s in the workplace ar affected by a more psychological perspective.Thinking about the rationalisation approach towards the Junction Hotel may not only limit staff members creativity, but make the current workplace more repetitive and therefore dull. Increasing managing guests in an efficient time may also create a negative affect by increasing the workload per soulfulness present. Further negative effects from this may also demotivate staff members and cause higher stress levels, already currently indicated from Junction Hotel by the deputy manager Linda Wilkinson.A rationalisation approach towards Junction Hotel as its own concept can show many negative implications however to analys e and overcome the potential disadvantages, linking demand and disposition theories can armed service manage an overall more efficient approach. Rationalisation can create a dull and repetitive workforce. To friend overcome this, financial indigenceal techniques can be applied such as piece pay addressed by Cheung (1982), as a fixed amount of workers motivated by the level of output they defecate per employee. However this is only an effective approach if money is the element of motive.Further examples of need by financial component parts can be bonuses or commission which apply mainly towards sales roles, also want can be used with allowances which can include travel as a reinforcer or even medical, to also help show the organisation cares about the welfare of their employees. The examples just discussed show motivational techniques and delegate more time into applying swither towards the Junction Hotels employee job delight however they can also be ineffective if they are not applied efficiently.An example can be simply advertising a reward appropriately to employees as the reward scheme could not seem as encouraging, initially just decreasing the business profits. However advertising the bonus to show the appreciation, rewards individuals instead of convocations so each member provides full contribution. Some further disadvantages to consider towards motivational techniques are employees may compare their pay with others creating a demotivating effect.However as the hotel is financially unstable it may not be wise to constantly use financial methods in order to save costs. There are also non-financial methods of motivation. Looking into methods from Kohn (1998) for motivational factors he has evaluated as a hankerer pertinacious effect. Further examples are job enlargement to broaden tasks, this helps to reduce repetitive behaviour, job rotation to increase employees interest by piteous employees through a range of jobs and job enrichment t o create greater duty and trust.Another example of a non-financial method is team workings and empowerment, which will help communication within staff members therefore they can plan their work with problems that may occur in the working environment. Relating the non-financial motivational techniques towards Junction Hotel can create job satisfaction and a positive outlook from employees towards the company. However there can be limitations from different individual omen of views as Edward and Ryan (1972) discuss how human motivation requires consideration upon psychological needs to the approach therefore constitution also links to motivational techniques.Various types of theories analyse motivational strategies including the famous Abraham Maslow (1964) hierarchy of needs. Maslows eight step model is a clear example of analysing motivation with spirit by relating it to individual development. organism a humanist psychologist he relates the hierarchy example to realities of per sonal experiences. Another interesting theory is Frederick Herzberg (1959) facial expression at views of satisfaction and dissatisfaction.Herzberg has a completely different theory compared to Maslow deciding to separate his theory into two which are hygiene factors that are more basic fundamental needs for motivation but are not long term and motivational factors for positive employee satisfaction and superior performance. Another theory to illustrate separating two fundamental theories are called the X and Y theory. The differences between the two theories are one management behavior applicable for individuals as an authoritarian management style also known as the X theory.This analyses a type of person that may need more force or punishment and needs to be enjoin. The second type of management style is participative management style known as the Y theory, which looks more into individuals that are naturally move to the organisation and have their own self direction. Maslow, H erzberg and Douglas all have similar theories, finding the link between spirit and motivation is an important factor to overall help increase efficiency from employees in the workplace aswell as creating job satisfaction from individuals.There are some criticisms to each theorist for example how Maslow theory is rather broad using his pyramid technique with assumptions that may not necessarily apply to everyone. Herzberg has initially provided a theory which has limitations. This is because although the theory will work a strategy it will alter upon individuals or external factors such as the environment or simply the style that particular individual is feeling that day . This means individuals can vary and become satisfied or dissatisfied at various age throughout the year because of emotions.At the same time criticisms of Douglas McGregorys theory (2006) were by his assumptions towards individuals that do not like to work or avoid work and the assumption individuals do not wan t responsibility. Although evaluating these criticisms about how Maslow, Herzberg and McGregory are fair broad, they dont cover all aspects of individual perspectives in a workplace. However, it still provides a beneficial insight into trying to effectively manage employees, which can also be applied to benefit Junction Hotel.Furthermore there many types of theories which link towards motivation. A further theory is Process surmise and Content Theory. Process theory analysing a process that occurs within the individual, discussed by John Stacey Adams (1964) who proposed a theory based on individuals and their kinships with others, aswell as stress levels affecting work negatively. Content theory however defines motivation in terms of the individuals needs for satisfaction.This theory of motivation links more towards the previous theory of Maslows hierarchy of needs with job satisfaction and individual development. This can be applied to Junction Hotel to help the business acknowl edge what motivates their employees to increase efficiency. From assessing various motivational theories individual differences have indicated personality is also an important factor within trying to improve job satisfaction for employees within the junction hotel. A further set of approaches when looking into personalities can be Nomothetic, ideographic, andsocialradical.The approach known as nomothetic is a psychologists study upon what we share with others and what makes the specific individual person unique. The nomothetic approach to personality discussed by Whitcomb and Merrell (2013), identifies personality traits and uses group selective information for its findings to help predict human behaviour and emotional variances, for example questionnaires. Idiographic however by analysing uniqueness in individuals which were affected by past experiences, thus affecting the present behaviour in different situations.Idiographic is much more difficult to beat as there is so many vari ous effects that can effect an individuals response. The social approach to personality is also an important factor as Kohn (1999) discusses individuals to be self- directed in their own orientation . This is an excellent example of a link towards Douglas and his Y theory, analysing naturally committed self-direction from individuals. Applying nomothetic idiographic or social radical theories towards Junction Hotel can improve the social relationship between staff members.The approaches to observing the unique individual differences in the working environment can create a positive and comfortable atm for employees, therefore improving motivation and efficiency within the working environment. temper can be complex because of individual opinions between employees within the Junction Hotel, but it can also be affected by the situation. For example Kohlberg used his six stages of development to cover the personality changes, where when questioned and challenged he prepare it can prov ide more motivation.His stages reflect the broader viewpoints analysing each person in his study that is free to pursue his or her individual interests Crain (1985). The Junction Hotel can measure personality by various strategies such as observations, interviews, group activities and questionnaires however the two main types of collecting information when measuring personality can be quantitative and qualitative data. Qualitative data measures personality based on opinions and views, whereas quantitative data uses an analysis of statistical information.Quantitative data is a more measurable type of strategy because numbers can be easily calculated to provide an effective conclusion such as in a questionnaire, compared to qualitative data because people do not always respond in the same way in opinions. However both types of strategies can be criticised as false results can be produced because of personal and individual reasons. An example for this is false data from feedback that c an be a result from embarrassment, creating an ineffective strategy.This shows because of individual complexity Junction hotel should use various methods as techniques to help measure personality traits. By relating personality changes to situations in the Junction Hotel it shows its importance by indicating the deputy managers stressful situation of becoming overworked. This can affect the hotel negatively by allowing her to make poor decisions when in leadership of departments within the organisation. From an overall perspective using the strategy rationalisation as a concept can provide both advantages and disadvantages.The use of rationalisation would help increase consistency to Junction Hotel by creating a get out hierarchy flow within the organisation to ensure any issues are dealt with more directly to managers, allowing staff to delegate their efficiency in the workplace. However, although the hotel will have an improve organisational structure it is important to maximise efficiency by looking at employees perspectives to help eliminate the dehumanizing effect from rationalisation.This is improved by using motivational techniques for job satisfaction aswell using perspicacity on personality techniques, which is a key element in circumstances the managers improve their leadership styles aswell as providing a positive environment thus giving the hotel its prestigious and inviting image that Simon Chance has begun to develop, to which he has named as palmy Standard Service providing the hotel to thrive and become warlike. However by implementing rationalisation as a strategy judging by the location within a competitive city, Junction Hotel may become more of a routinized, predictable common franchise.To help increase long term efficiency the hotel must apply a better unique selling point therefore the use of rationalisation as a strategy can only be applied to an extent. Junction Hotel, located in capital of the United Kingdom is the capital of the United Kingdom and therefore generates a broader wealthy welkin of customers. Applying a unique selling point towards a wealthy quarry market can therefore help increase the Junction Hotel customer base, by line uping to the main customers behavioural characteristics that attract them to business.An example to help put this specific sector of customers is providing low cost luxury benefits and appearances within the hotel, for a more comforting stay. This increases the organisations opportunity to coffin nail upper class customers aswell as their unique selling point providing a competitive edge however, this contradicts rationalisation by altering customer needs in forms of luxury in order to maximise customer satisfaction.To conclude although personality and motivational factors can help increase efficiency from the routinized strategy of rationalisation, the strategy can only partially be used, as long term efficiency also determines external factors for a more effective ap proach. For long term efficiency and longevity for Junction Hotel as an organisation, the hotel would need to adapt to the individual personalities of employees within the organisation in order to drive motivation aswell as implementing a unique selling point for a target market such as businessmen or women.