Car Service Business Plan Marketing Essay

machine assistance handicraft Plan market placeing try onThe Business Plan is a professional get that analyzes a prospective confuse, also graduate(prenominal)lighting the benefits that may get from establishing such project. In attachment to bring the requisite warnings of the con slopered jeopardizes efficacy be occurred. This is besides giving a full analytic view in order to minimize the establishing and operating(a) costs in the beginning stage of the project. More all over the image exit release its own conclusion to the owners advising whether to begin the project or open firecelled.The indicate of this telephone line plan is studying the possibility to establish and operate a impertinent Car Service Center in Abu Dhabi, the Capital of united Arab Emirates. We depart concentrate on the financial aspect, proving the profitability of the project. With reviewing the relative business aspects such like Marketing and Management.The Car Service content get d iscover serve small and medium range of private saloon railroad cars of providing them the underlying r bring outine cable car advantages for master(prenominal)taining their cars and victuals them campaign. The project pass on be within Abu Dhabi City, moreover non at the industrial township Mussafah, a suburb of Abu Dhabi City.II. Business DescriptionPrivate cars Saloon expire as the main transportation mean in the stamp out of the twenty-century. It is integrated with the goodnessman privacy nature for e real(prenominal)body in this time. Moreover, the game in cope per capita in UAE (Which is estimated to be virtually UAE Dhs. 65,000 per capita) is driving multitude to fulfill their psycheal gets. However, transportation is one of the main essential things of these needs. That gives the enforcement to every family to suck their own private car.By the end of the seventies, Abu Dhabi municipality ordered the entire car advantage trifleshops to move from Abu Dhabi Island. Therefore the Municipality completed a new industrial suburb at the West facial expression of Abu Dhabi Island. The new Industrial atomic number 18a called Mussafah and it had been accommodated with all call for infrastructure that powerfulness be needed for a modern industrial ara.However, the distance Abu Dhabi city come to to the new industrial celestial orbit Mussafah is about (30) kilometer. That is considering a farthest distance to the routine car go to the people nutriment in Abu Dhabi. Therefore, we argon suggesting having our new car military service center at a new unique mend located beyond Al-Maqta Bridge on the right side of the main Alain Abu Dhabi Road. However, it is required to obtain a necessary license approval from the concern local anesthetic authorities at Abu Dhabi Municipality. That is expect to be not easy to get from the first attempt, however it is not impossible.III. Product and ServiceThe car service center pass on main tain two major things as products and function to its variable customersServicing AutomobilesThese motorcars ar in the range from small to medium size of mainly Nipponese and Korean cars in increase to former(a) running cars in the town such like European and American cars. This service will embarrass changing all the automobile fluids (Motor oil, Transmission fluid, Brake oil etc., transposition consumable items which is keeping the car running safely (Brake pads, sparks, plugs, Fuses, lamps), fixing the monotonic tires. In addition to fixing the minor problems that mogul occur to the automobiles. tautological PartsThe car service center will have narrow sales heel foresee for the consumable forbear parts. These spare parts which are using in performing the routine daily jobs for the close to public Japanese and Korean cars. Besides that, the sale counter will have close to of the decorative accessories items.RefreshmentsThe customer lounge will be give with s ome self-service refreshment machines. These machines might include coffee, tea and springy drinking chocolate machines, soft drinks and cold water machines, in addition to biscuits and chocolate candies machines.IV. Service OperationEstablishing a state of art transmit to expand a remarkable service for saloon automobiles at Abu Dhabi City is the political boss objective of this plan.The car service center is suggested to be at a unique place where it is easy to get, and not far from the city, as it should be within the metropolitan area of Abu Dhabi city. Therefore, the ideal place can be immediately after Al-Maqta Bridge on the right side of the main Alain Abu Dhabi Road. That area already contains several car agents like BMW Motors in addition to agents and distributors of major automobile spare parts and car accessories.The area of the suggested place will not be less than (500) square meters. That should contain the interest workshopIts area will be around (200) square meter. It will be furnished with the necessary heavy and light equipment to perform the required mechanical jobs. Moreover, it will include a small in any casel workshop with area of (9) square meter.Administration SectionIts area will be around (55) square meter. Which will contain a manager point with area of (12) square meters, accountant office with area of (9) square meter. along with that the reception area will be with an area of (20) Square meters a constrict kitchen with an area (4) square meters and a small store with an area of (6) square meters.Customer waiting loungeIts area will be estimated at (20) square meters. It will be furnished with nice compact sofas. Along with that, some self-service refreshment machines will be distributed there. These machines might include coffee and hot chocolate machines, soft drinks machines, biscuits and chocolate candies machines, beside a small bathroom to be with an area of (4) square meters. In bet of the customers waiting lo unge will be a sales counter for the major spare parts, which is required to perform the project job. Along with the spare parts some auto decoration accessories can be offered. second of this counter a spare parts store will be located with an area of (6) square meters.Staff AccommodationThe upper side of the customers waiting lounge and the administration section can be utilise as a ply accommodation place. It might contain triad bedrooms, small keep room, kitchen and two bathrooms.V. Market AnalysisThe target commercialise is broadly based and is defined as the middle class person who owns a saloon car (mainly Japanese or Korean). Since the customer of this affectionate class of the society is wildly known that he is taking cautiousness of his car to keeps it running in safely manner with marginal cost. However, the customers from high class who usually having European and American cars are servicing their car with the main cars agents.V.I Market SegmentationThe market f or the car service center is not situationly segmented as a potential customer base. However the customers categories can be included with the future(a) according to its grandnessEmployed round with national oil and gas companies.Employed staff with authoritative originals such like Governments ministries, departments and authorities.Professional staffs such like Engineers, Doctors, Lawyers, Accountants, etc.4) Employed staff with semi government authorities such as national banks, governments own companies (i.e. ETISALAT), insurance companies, etc.These market segments are astray known that they do not want to lose their time for tone ending to the far place of the Industrial area Mussafah. In addition that they are willing to deal with a professional reputable firm that can take care of their automobiles. Besides they are worries to keeping their car running smoothly and safely.V.II Market NeedsThere is an important underlying need for the car service center at a particula r location with offer basic car servicing facilities at a very reasonable price with a professional modernize firm.There is a real need for a highly professional car-servicing tryr. That is having valuable high techniques service might be offered to the assigned target market.There is also a particular need for care service, which is relatively close to the customers.V.III sedulousness AnalysisHaving an automobile and maintaining it in a satisfactory level has fetch more expensive than ever. We find people we can conclude that people are still willing to buy cars. As the standard of living in UAE has become very high comparing to the past. The family requirements are pressure level to have a car in front of each house. Those requirements include taking the children to their schools, going for shopping with the family at afternoon. In addition to the living places are become little far from working places as the new modernize suburbs of Abu Dhabi city are afford in all directio ns out of the city (Al-Maqta, Um-Alnar, Shahama, Rahba, Bani Yas, Al-Wathbah and Jurn Yafour, etc.). Moreover, the new announced long weekends for most of the employed staff to UAE add its own remarkable value. This new weekend is forcing the families to go out of town during it. Specially, when the new attraction tourist facility have been spread in other UAE cities such like Dubai, Sharjah, Al-Ain, etc.V.IV CompetitorsOur car service center will face direct competition from several service providers, which can be concluded as per the following1) Gasoline Service stationsThese stations are belonged to Abu Dhabi Oil Company for Distribution (ADNOC FOD). whatever ADNOC FOD Gasoline stations are providing the basic automobile servicing facilities, like changing the consumable fluids. In addition to that, some of them are having the automatic car washing facilities.a) StrengthsThese stations are distributed all over Abu Dhabi City. They are enjoying the prestige and reputation of a re spectful oil service national company.b) WeaknessThese stations are providing the service of changing the force and brake oil wholly. They are not having the facility to change other fluids such like transmission fluids. They are also can not replacing any of the consumable items such like brake pads. Their staffs are not substantially-trained and professional technicians. They are classified as helpers more than technicians are. In addition to that their outer s railway yard which is available for the service is very limit. It can only accommodate two cars at a time.2) Fixing Tires Shops in the townspeopleIt is by Abu Dhabi Municipality local laws, that all the workshops, which are being classified as industrial category, have to be located out of Abu Dhabi City. They have to be in the assigned Industrial area Mussafah, however small shops (One approach shop only) are allowed to perform their jobs in the town. These shops can only provide the service of fixing bland tires and changing move oil.a) StrengthsThese shops are very close to customers as they are distributed all over town. However, they are offering very competitive prices, as their overheads are very low.b) WeaknessTheir offered services are too limited (Changing motor oil and fixing flat tires). The workers in these shops are not professionals at all. Moreover, they are suffering from space limitations outside their shops.3) The Industrial Area WorkshopsThese workshops are located at the Industrial Area, which is called Mussafah. These workshops are ranged from small shops with one door shop (fixing tires and changing motor oil) to very big workshops that are having more than (15) staff.a) StrengthsThe bargaining in interchange prices be highlighted the reputation of these workshops, besides the availability of all integrated automobile maintenance facilities in these workshops from light and minor problems too complicated and major problems.b) WeaknessThey are suffering from the far distan ce between Mussafah and Abu Dhabi City. Besides, the nonprofessionally and not well-trained staff is the stove of their reputation in the market. This leads that customers are losing the performance satisfactions of their jobs.VI. Marketing schemaCar service center will develop the project by beginning with few employees to reduce costs. All employees will be very motivated, resulting in a positive and strong firm grow. This culture will carry over to all new staff, which is a boot objective for the expansion of Car service center.The first year of service may be possible the mainly significant, as Car service center plans to establish strong relations with customers. These relationships will help as Car service center to grow and evolve in this industry.Car service center will focus on three local geographical markets, the Um Alnar residential complexes, Al-Maqta residential suburb and North side of Abu Dhabi Island. pass special coupon prices for the proposed customers will al so integrate a particular selling plan. Car service center will build up a character in favor of quality as well as customer service.VI.I Pricing StrategyOur customers are especially sensible to value of the work you are doing it for them. The car service center should vouch that prices as well as service are alleged to be good assessment to the customer. Our Car services center is a firm that is positioned for impulse servicing Price may be to meet up the demand curve. On the other hand, Car service center is not scared of best pricing a best product.VI.II Promotion StrategyThe car service center will put into practice a well-built sales promotion strategy. Moreover, advertising might be as supplemental option, as the Sales promotions along with public relation strategies to encourage an image of community involvement for car service center, moreover to limit environmental impact.Advertising budgets is a continuing progression of management geared to evidence the center brand name moreover maintains the car service center at the forefront of each local marketing area.VII. Management government activityThe management in the Car service center accepts as true very powerfully that relationships ought to be forthright, effort must be integrated through sufficient room for creativeness, and also pay might be adequate via the amount as well as quality of work finished.VII.I Organization ChartWorkshop ManagerAccountantPublic likeness OfficerSales Supervisor Technician SupervisorTechnician/Assistants/Helpers(4)VII.II Operation TeamWorkshop ManagerHe will be responsible for the workshop personal matters and control the technical side of the whole firm. He should be very well oriented and have intercoursed in the auto industry and his command not less than Technical Secondary School Certificate. Being an Arab nationality will be added advantage. However, he should possess good English spoken/ indication and writing. He has to have valid UAE driving license.A ccountantHe will be responsible for the bookkeeping daily routine procedures, preparing the banking statements, conducting the cash flows and stock certificate controlling. He should have a degree in accounts with adequate experience in a similar position for the same industry and old(prenominal) with the computer accounts and having typing skills. He will follow up the official duties towards the different government departments. Having UAE driving license will be added advantage.Technician (2)They should have excellent experiences in the Auto Industry, and preferred to be Arabs nationalities. That will take a crap them communicate easily with Arab customers. However English language will be extra benefit. In accumulation they might have UAE driving license.Salesman/shopkeeperHe will be responsible for the spare parts counter and sales activities besides coordinating between customers and the workshop. He will keep control of spare parts in the store. His education has to be min imum secondary school and have a university degree is an advantage. He should be an Arab and speaking English very well. In addition he might have a UAE driving license.Assistant/Helper (4)They should have good experience in the auto industry.IX. Failure FactorsThere are some factors that will affect severely on the growing of any Business Project when the management will neglect them. Therefore, it is highly advised to study them very carefully. However these factors can be included by the following1- Inefficient controls over costs and quality of product.2- Under-pricing of goods sold.3- Bad relations with customers or suppliers.4- Failure to promote and maintain a favorable public image.5- unfitness of management to reach decisions and acts on them or failure to keep pace with management system.6- Reluctance to seek professional assistance.7- Inadequate insurance.8- Loss of trend in selling.9- Lack of staff training and knowledge of merchandise.10- Bad personal relation.11- Inabi lity to cope adequately with competition.12- Failure to anticipate market trends.13- cozy control of liquid assets.14- Insufficient working capital or infatuated gearing of capital borrowing.15- Growth without adequate capitalization.16- Bad budgeting.17- Ignoring data on the company financial position.18- Inadequate financial records.19- Over-borrowing or using too much credit.X. CONCLUSIONAs we have mentioned in the beginning that the auto service markets in Abu Dhabi City is a very prosperous market and has its noticeable advantages. As the project is having a good opportunity to successes, but the use of a high degree of leverage increases financial risk of not being able to meet debt service payments as they come due. Because of the key role played by the debt financing in most development projects, the financial risks are often substantial. The financial costs become the major carrying cost for any investment project.However this business plan is encouraging to enter this ma rket with taking in consideration the marketing and finance remarks that have been explained in detail.